Swansea BID fortifies castle art trial as Principal Partner
Swansea BID (Business Improvement District) is the Principal Partner for our upcoming Wild in Art Castles in the Sky Trail.
The majestic public art event promises to fortify the city with castle sculptures scattered throughout Swansea for 10 weeks in summer 2024.
Swansea BID is one of the most exciting initiatives developed by the city centre’s business community. Its establishment in 2006 and its successful ballots in 2011, 2016 and 2021 reflected a shared ambition to create and grow, and a drive to put Swansea city centre on the map. Swansea BID is at the forefront of implementing key ideas, initiatives and investment to make the Bid area a better place to shop, visit, study, stay and do business.
Russell Greenslade, Chief Executive of Swansea BID, said he felt there were a huge number of incentives and benefits to getting involved in the project.
He said: “I believe Castles in the Sky will be one of the most fun and ambitious art projects the city has ever seen. It is a fantastic opportunity to bring the city together and connect businesses, artists and residents through the power of creativity and innovation.
The project will leave a long-lasting legacy that will inspire civic pride across generations, delight the whole area and drive Swansea’s feel-good factor. Swansea BID is thrilled to be the Principal Partner for Castles in the Sky and we hope you can support us.”
It is hoped the event will catapult Swansea to the top of people’s ‘forts’ with its artistic creations and will help bring businesses and communities together. The trail will also increase public awareness and raise vital funds for Wales Air Ambulance, enabling the Charity to provide lifesaving critical care across Wales, 24 hours a day.
Prepare for a summer of gallantry, wonder and mirth as the Castles in the Sky trail breathes new life into Swansea’s already rich artistic tapestry.
‘Keep’ in touch
‘Keep’ in touchDon’t miss out on this moat-ally unique opportunity!
- Raise your profile in the city
- Engage with new audiences
- Generate massive social media content and activity
- Engage employees and raise team spirits
- Facilitate new stakeholder relationships
- Raise vital funds for Wales Air Ambulance
- Help your city to benefit from significant economic, cultural and social benefits
- Increase footfall to important local attractions
- Associate your brand with a high-profile and hugely popular event
